Here’s a selection of successes and campaigns
by Kim Jackson.
Media Relations/Public Relations
Killington/Pico Resort
Holding the post of communications manager at Killington Resort, Kim Jackson:
• Pitched, secured and managed the shoot of
Nickelodeon’s
UPick Live, live at Killington, December 2003.
Segments shot were used on Nickelodeon during the Christmas holiday
week.
• Pitched, planned and implemented the Eastern
Ski Writers’ 40th Anniversary FAM trip,
which included 200+ writers, editors and guests. As a result, Killington garnered
continued story placement throughout Northeast publications during the 2003/2004
season.
• Pitched, secured and managed the shoot of the
Fine Living Network’s Back to Basics
show, focusing on learn to ski and snowboard.
• Pitched, secured and managed the shoot of the Food
Network’s Christmas Special with Tyler
Florence.
Segments were shot (and Tyler cooked) on the base lodge deck at Bear Mountain,
while it was snowing.
• Met one on one with key editors in New York City, pitching new resort
stories and ideas.
• Increased golf media coverage in one year from nearly zero coverage
to more than 50 story placements and mentions.
• Won the Vermont Travel and Tourism Industry
Marketing of Excellence Award for Killington’s press kit and
calendar, 2002.
• Secured local, regional and national
editorial in the following:
National Geographic Adventure
Women’s Day
Men’s Fitness
Ladies Home Journal
Ski/Skiing Magazines
Yankee
Magazine
AAA
Car & Travel Magazine
Boston Globe
New York Times
Newark Star Ledger
The Providence Journal
CNN, CNBC, NBC, ABC, CBS, FOX,
Nickelodeon, Fine Living Network, Food Network, Telemundo,
and local/regional affiliates
Numerous online magazines and newspapers plus local and regional publications
Click the links below for more Kim
Jackson success stories:
Ascutney
Mountain Resort & Misc Clients
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